Peruvian Avocado and Conquest Asia

The avocado is one of the export products present in the international market and that has a large percentage of acceptance throughout the world for its flavor and cannot be missing on your table, whether as in main dishes, salads, juices, etc.

In Peru we are proud that our avocado has a good acceptance in the international market, and it is that in recent years the promotion organizations are doing hard work to have a greater export and enter new international markets.

The quality of the Peruvian Hass avocado focuses on the durability of its peel, which facilitates its transportation, its small seed makes the avocado have a greater amount of pulp, while its texture is creamy and is perfect for making a large amount of dishes, daily, typical, fusion, etc.

With these characteristics, the Peruvian avocado has become a product that can be exported anywhere on the planet. Thus, Peruvian silver has come to Asia to captivate and conquer with its exquisite flavor.

PROMPERÚ has started a marketing campaign in Japan and South Korea to encourage exports of this super food in the Asian continent, because there is no one who surrenders to its texture and unique flavor.

For the promotion in Japan, a cute character named ‘Peru-kun’ has been designed. This is a 7-year-old boy whose family is superfoods and will be the protagonist of digital campaigns in the Asian country.

For its part, for the promotion in South Korea, an alliance has been signed with the EMART supermarkets, the commercial chain with the most stores in South Korea, a country that has a population of just over 51.8 million inhabitants. Through the 140 establishments of the brand, precise instructions will be provided to detail the correct ripening of the avocados and the QR code that will take to the Superalimentos Peru website.

In this way, the reactivation and export of Peruvian products is growing, we are proud of our products and the acceptance that we have at an international level.

Brayan Coraza Morveli

Soy completamente cusqueño. Mi profesión es analista de sistemas. Me encanta escuchar y tocar la música andina tanto como bailar break. Me gusta también compartir mi experiencias como cusqueño con gente de otros lados. Una de mis metas es llegar a conocer mi cultura más profundamente y compartirla ampliamente con gente de otras generaciones tanto como con hermanos y hermanas de otros lados de nuestra planeta.

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