Peru Promotes a New Brand, Superfoods Peru

Super foods Peru

What do quinoa, broccoli, anchovies and grapes have in common? They are all a part of a list of ‘super foods’ that are being promoted under the same brand name “Superfoods of Peru”

In February, Eduardo Ferreyros, the minister of Foreign Commerce and Tourism, applauded the announcement that the brand “Superfoods of Peru” would begin marketing Peruvian foods abroad to increase sales, and increase the growth of sectors of the agricultural economy within Peru.

The announcement came at the annual trade fair ‘Fruit Logistica” held in Berlin. It is the largest trade fair in the world, where growers and producers come to see the latest innovations and to market their wares. “ 3.077 exhibitors and 76.000 visitors attend FRUIT LOGISTICA every year to realize their full business potential within the international fresh produce trade” according to the Fruit Logistica website. (Reference) The fair brings together representatives of 86 countries, and visitors from more than 130 nations.

Minister Ferreyros, who is also chairman of the Board of Directors of PromPeru, states that “Superfoods” was launched considering the new trends of customers and their concern for healthier life styles. In that regard, we seek to position the Peruvian foods that have important nutritional properties”. (Reference)

Super Foods Peru
Super Foods Peru

This dynamic is evident in the numbers that they cited, the increase of “new food and beverages basaed on superfoods increased by 202% between 2011 and 2015”.

An article in Huffington Post, entitled “The 7 Hottest Anti-Aging Superfoods to Eat in 2014”“ names Pichuberry, Sacha Inchi, Macha, Kiwicha, camu camu, sweet potatoes and purple potatoes as foods high in nutritional content. Michael Villacorta, a native of Peru, defines superfoods as “hard-working functional foods that far exceed basic nutritional content. They are anti-oxidant rich, nutrition-packed, organ- and immune-system supporting, and for all these reasons, anti-aging.” (Reference)

The promotion of the brand of Superfoods will be led by Claudio Pizarro, the famous soccer player, throughout Europe, but particularly in Germany where they love both soccer and are consumers of healthy foods.

The Minister Ferreyros revealed that the Peruvian superfoods that will be promoted under “Superfoods” are the quinoa, kiwicha, Gelatinized Maca, Maca, Camu Camu, chestnuts, algarrobo, sacha inchi, giant corn of Cusco, purple corn, camu camu, chirimoya, guanabana, lucuma, mangoes, grapes, mandarins and anchovy, in addition to the already known and international blueberries, asparagus, broccoli, avocado, Granada, cocoa and chocolate.

Super foods Peru
Super foods Peru

The minister acknowledges that food production for the people of Peru must also be sustained and increased as the goal of exporting 10000 million tons of fruit to feed the world is sought.

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